When we look at the European region, we see a complex and highly differentiated and fragmented scenario. Geo-political events, such as Brexit, as well as international and EU regulations and action plans, as in the case of GDPR and 5G challenge the retail sector but they also can represent concrete opportunities asking for a more harmonized, transparent and responsible personal data management.
So, what is the current situation and trends of Retail DX in Europe? And what are the challenges European retailers are facing in their digital transformation process? Watch this video by Ornella Urso, Research Analyst, IDC Retail Insights as she discusses the top trends for European retail sector in 2019. This video includes highlights from IDC’s retail industry research in Europe, click here for more information on published research. E-mail us at insightseurope@idc.com for more information on IDC’s research and advisory services for the retail sector.

IDC Retail Insights: European Retail Digital Transformation Strategies advisory service examines the impact of digital transformation on the European retailers' business, technology, and organizational areas. Specific coverage is given to provide valuable insights into the European retail industry, with a specific focus on digital transformation strategies applied by retail companies to improve the omni-channel customer experience.