Utilities have to remain relevant in a world where energy use and the expectations of digital consumers are changing. This has to do both with how utilities should evolve their core business as an industry (e.g., supporting distributed generation and storage, and moving to offering energy and flexibility as a service) as well as individually in terms of the role each company wants to carve out for itself (e.g., the carbon-neutral mobility enabler, smart city enabler, all-virtual energy retailer). Utilities should ask themselves: "How can I work on my mission and strategy to be relevant for my customers, my employees, my shareholder, and the society as a whole?" for more information on IDC’s research on this topic, visit the IDC website at https://www.idc.com/getdoc.jsp?containerId=EMEA44852319 or e-mail insightseurope@idc.com