Digital Transformation

IDC TechTalk Podcast Episode #2 - Three Mega Themes in European Channel

The second episode of the IDC TechTalk Podcast! Available now on iOS, Soundcloud and RSS.

The emergence of the 3rd platform, along with the drive of Digital Transformation, has created a number of complex issues for the channel in recent years. Business models are transforming, as traditional players are re-sculpting their approach to suit the new challenges that end users and vendors are facing across EMEA. Join Margaret Adam, Program director for Channels & Alliances at IDC, where she talks about the changing partner landscape, and the implications that are being felt across Europe.