Imported from IDC EMEA

IDC Partner Identification & Prioritization

January 22, 2019 IDC, IDC EMEA, IDC Research
In order to scale efficiently, vendors need ensure they work with the right set of partners in Europe. This is particularly important in this era of digital transformation, where the pool of partners skilled in next-gen technologies like cloud and AI is surprisingly small, and an even smaller pool able to effectively guide customers as they digitally transform. It is not enough to just identify partners based on traditional metrics like size, revenue and presence, but imperatively important to assess them on their maturity, investments and strategic direction in next-gen technologies and solutions. To this end, IDC has developed a research-led framework for partner identification and prioritization, to enable our customers to effectively identify and target the right set of partners in Europe.