IDC research shows that customer experience is now the top strategic business priority across all industry sectors in Europe with 82% business executives consider CX “essential” across the entire organization.

IDC research reveals that the 3 key themes that will define the winners and losers in the customer experience market over the next 5 years are: Customer Consent, Customer Conversations, and Customer Journeys. Those that crack these 3 imperatives will deliver customer delight and personalisation at scale – which is the ultimate goal of every marketing and sales professional.

So how can IDC help senior marketing, sales and business development managers to be successful in the customer experience market?

Find out more at: https://www.idc.com/customerexperience