IDC's Giulio Raffaele sits down to talk about what the 3rd generation of eCommerce is, how it will affect the retail industry, and what retailers should be doing to prepare.

Join IDC Retail Insights team for an upcoming webcast on 1 December to discuss the 3rd generation of eCommerce. During the webcast, Giulio Raffaele will outline the core principles driving a successful transition to the 3rd generation of eCommerce and will identify practices that have the most impact on capabilities such as go-to-market, customer touch-points setup, business model, KPIs identification, data approach and order and fulfillment management. You can register for the webcast here - http://bit.ly/2gdIhmX

For more information visit: https://www.idc.com

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