IDC Insights

Conversational Commerce in Retail

Looking at customer conversations, retailers can reach customers through multiple interfaces anywhere and anytime. By leveraging assisted and digital interfaces, chatbots and virtual assistants such as Alexa and Google Home must adapt to conversational tone, mood, and content based on multiple necessities. AI-enabled conversational commerce tools and platforms enable retailers to support the scale of customer engagement.

Read IDC’s research on this topic at https://www.idc.com/getdoc.jsp?containerId=US43380518 or e-mail us at insightseurope@idc.com