IDC Insights

Commerce Everywhere in the Age of Experiential Retail

Retailers are now offering their customers real-time (anytime) contextual experiences whether they are online or offline (everywhere). Leading brands are engaging with consumers and discovering what products and services they might need or like. Voice assistants and image recognition are some of the disruptive technologies that are radically changing the retail sector and, after years of change, retail is now all about “commerce everywhere.” Brands are reaching out to their customers through multiple interfaces rather than channels, and they can do it from any location or space and at any time. In this webinar, IDC Retail Insights analysts share insights on Commerce Everywhere Retail Business Models and what that means for retailers.